Nike’s social media engagement soars after it takes a stand on the death of George Floyd

Nike’s social media engagement soars after it takes a stand on the death of George Floyd
Whether it’s supporting former NFL star and social activist Colin Kaepernick, rethinking the symbolism of the Betsy Ross flag on a sneaker, or its recent “Just don’t do it!” statement condemning the death of George Floyd — Nike continues call the right play on social justice issues. According to data analytics firm Thinknum, Nike’s (NKE) 'Don’t turn your back on racism'…

“Nike chatter shot to multi-year highs in recent days, even as looters pillaged some of its retail locations. … Nearly 800,000 people – triple its usual chatter – were talking about Nike on the social network, and it’s a figure that could yet rise in days to come,” according to Thinknum. 

In a recent email to staff obtained by Yahoo Finance, Nike CEO John Donahoe laid out where the brand stands on social justice issues. ” data-reactid=”21″ type=”text”>Nike didn’t only respond publicly regarding the murder of George Floyd, but also to its employees. In a recent email to staff obtained by Yahoo Finance, Nike CEO John Donahoe laid out where the brand stands on social justice issues. 

“Let me be as clear as I can: Nike is opposed to bigotry. We are opposed to hatred and inequality in all its forms, indirect and overt. While Nike cannot solve injustice, I believe we have a responsibility to work toward addressing it to the best of our ability.” 

A demonstrator holds a sign reading “Stop Killing Us” in front of the Ohio Statehouse in Downtown Columbus, Ohio June 1, 2020 to peacefully protest the death of George Floyd. – Local US leaders appealed to citizens to give constructive outlet to their rage over the death of an unarmed black man in Minneapolis, while night-time curfews were imposed in cities including Washington, Los Angeles and Houston. (Photo by SETH HERALD / AFP) (Photo by SETH HERALD/AFP via Getty Images)

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